Privacy Policy

This Privacy Policy describes the privacy practices of AcreTrader, Inc., AcreMaps, LLC, DBA Acres, Acretrader Management, LLC and AcreTrader Financial, LLC(collectively, “we,” “us,” “our”). This Policy applies to our website visitors, business contacts, investors, farmers, landowners, brokers, agents and other individuals who interact with us.

Individuals who apply for or establish an account on AcreTrader should review our GLBA Privacy Notice.

We provide additional information for residents of California below.

• Contact information, such as your first and last name, email and mailing addresses, and phone number.
• Account information, such as your date of birth, Social Security number (or other government-issued verification number(s)), and citizenship.
• Investment information, such as accreditation documents, which are processed directly by our third-party service provider, North Capital Investment Technology. The staff at AcreTrader never sees your accreditation documents. Please see North Capital Investment Technology’s privacy policy for additional information.
• Financial information needed to transfer money via your AcreTrader wallet and transact on our services, including your bank account details that you provide to us when you make a payment through our site. We will allow you to connect your financial accounts to our services through our service providers Dwolla and Plaid. Please see the “Payment processors” section below for additional information regarding how our third-party payment processors handle your personal information.
• Payment and transaction information needed to complete your transactions on AcreMaps, including name, payment card information, and billing information. This information is processed by our payment service provider, Stripe. We do not have access to payment card numbers. Please see the “Payment processors” section below for additional information regarding how our third-party payment processors handle your personal information.
• Feedback or correspondence, such as information you provide when you contact us with questions, feedback, product reviews, or otherwise correspond with us online.
• Usage information, such as information about how you use our services and interact with us, including information associated with any content you upload to our services or otherwise submit to us, and information you provide when you use any interactive features of our services.
• Marketing information, such as your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications.
• Other information, that we may collect which is not specifically listed here, but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

• Social media information. We may maintain pages on social media platforms, such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.
• Third-party login information. When you link, connect, or login to our services with a third-party service (e.g., Google, Facebook, or LinkedIn), you direct the service to send us information such as your registration, friends list, and profile information as controlled by that service or as authorized by you via your privacy settings on that service.
• Other Sources. We may obtain your personal information from other third parties, such as marketing partners, data providers, and publicly-available sources such as governmental records.

We and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with our services, our communications and other online services, such as:

• Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 4G), and general location information such as city, state or geographic area.
• Online activity data, such as the pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them.

• Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
• Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
• Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

• Provide, operate, maintain, secure and improve our services
• Fulfill payments and transactions
• Provide information about our services
• Communicate with you about our services, including by sending you announcements, updates, security alerts, and support and administrative messages
• Understand your needs and interests, and personalize your experience with our services and our communications
• Respond to your requests, questions and feedback

We and our advertising partners may collect and use your personal information for marketing and advertising purposes, including:

• Email. We or our advertising partners may from time-to-time send you direct marketing emails as permitted by law, including, but not limited to, notifying you of special promotions, offers and events via email. You may opt out of our marketing emails as described in the “Opt out of marketing communications” section below.
• Text messages. We may notify you via text message about upcoming investment opportunities and other alerts you request. If you would like more information about our do-not-call policy, or how to opt out, please review the “Opt out of marketing communications” section below. You may be liable for standard SMS and per-minute charges by your mobile carrier.
• Interest-based advertising. We engage our advertising partners, including third party advertising companies and social media companies, to display ads around the web. These companies may use cookies and similar technologies to collect information about your interaction (including the data described in the “Automatic data collection” section above) over time across our Services, our communications and other online services, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the “Online tracking opt-out” section below.

We may create and use de-identified information for our business purposes, including to analyze the effectiveness of our services, to improve and add features to our services, and to analyze the general behavior and characteristics of users of our services. We may use this anonymous, aggregated, or de-identified data and share it with third parties for our lawful business purposes.

We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Policy.

Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com

To facilitate financial transactions on our services, we use Dwolla, Plaid and Stripe. When you engage in a financial transaction, you direct us to share certain information with these payment processors, and you will provide other information—such as your credit card or bank account information—directly to them. We do not record or maintain this financial information. For more information on how transactions are handled, or to understand the data security and privacy practices of these payment processors, please refer to the privacy notices of Dwolla, Plaid and Stripe.

When you apply for one of our open positions, we collect the information that you provide in connection with your job application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.

We use applicants’ information to facilitate our recruitment activities and process employment applications, including evaluating candidates and monitoring recruitment statistics. We also use successful applicants’ information to administer the employment relationship. We may also use and disclose applicants’ information to improve our website and for the compliance and protection purposes described above.

Our services may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites and mobile applications and online services you use.

We use organizational, technical and administrative measures designed to protect against unauthorized access, misuse, loss, disclosure, alteration and destruction of personal information we maintain. Unfortunately, data transmission over the Internet cannot be guaranteed as completely secure. Therefore, while we strive to protect your personal information, we cannot guarantee the security of personal information.

Our services are not intended for use by children under 13 years of age. If we learn that we have collected personal information through our services from a child under 13 without the consent of the child’s parent or guardian as required by law, we will delete it.

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy.

Please direct any questions or comments about this Policy or privacy practices to info@acretrader.com. You may also write to us via postal mail at:

AcreTrader, Inc.
112 W. Center Street, Suite 600
Fayetteville, AR 72701

We are required by the California Consumer Privacy Act of 2018 (“CCPA”) to provide this CCPA notice (“CCPA Notice”) to California residents to explain how we collect, use, and share their personal information, and the rights and choices we offer California residents regarding our handling of their personal information.

This CCPA Notice and the CCPA privacy rights apply to California residents in the following circumstances:

• Individuals who visit our websites;
• Individuals who sign up for email alerts;
• Individuals who apply for job openings on our websites; or
• Representatives of businesses that seek to obtain our products or services, or to provide products or services to us.

This CCPA Notice does not apply to the personal information we collect, use, or disclose about consumers who initiate or complete the process of applying for financial products or services for personal, family, or household purposes. This is because that information is subject to the federal Gramm-Leach-Bliley Act and implementing regulations, or the California Financial Information Privacy Act (for additional information relating to your choices about this information specifically, see our GLBA Privacy Notice).

You may exercise your California privacy rights described above by calling us at 888-958-1470 or emailing info@acretrader.com. We will need to confirm your identity and California residency to process your requests to exercise your access, correction, or deletion rights. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

California residents can empower an “authorized agent” to submit requests on their behalf. We will require the authorized agent to have a written authorization confirming that authority.