In 2018, our team had been investing individually in farmland for over a decade. Because of our backgrounds in agriculture, we knew about farmland’s appeal — historically strong returns with low volatility — but recognized that the high cost of entry and the burden of farm management kept farmland inaccessible to the average investor. At the same time, we saw an opportunity to provide farmers with innovative routes to capital for expansion. Using our combined experience in finance, tech, and agriculture, we created the first accessible farmland investments platform.
A transparent and accessible land market.
Empowering our customers to analyze land and invest with advanced technology, data, and expertise.
Land is our passion. Land is essential for the wellbeing of individuals, families, communities, and our world.
an investor’s options were very limited in gaining exposure to this alternative asset, and what few options there were:
carried the burden of high fees; required significant capital and time commitments; gave investors little or no control over portfolio composition. investors have access to a vast number of options for gaining exposure in this alternative asset with:
low management fees; an easy-to-use online investing portal; ability to diversify farmland holdings across the country in minutes. A communications professional with over 15 years of experience, Mary Mickel is motivated by compelling storytelling. As the VP of Marketing, Communications and Content at AcreTrader, Mickel heads up the shared services and program management teams of the marketing department. Before that, Mickel co-founded Resplendent Agency, based in Austin, Texas in 2012 where she lived until 2020 when she moved home to Arkansas to open her agency’s second office now named AM Group. Mickel is a University of Arkansas alumnus holding a B.A.Sc. in Public Relations, Advertising, and Applied Communications.
